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Marcon accelerating McDonald’s Digital Drive Thru roll out

Marcon accelerating McDonald’s Digital Drive Thru roll out
15
Jan 2021

Our McDonald’s team has hit the ground running in 2021.  The restaurant chain is upgrading their drive thrus with new digital menus throughout the UK and Ireland and we have a dedicated team that is currently undertaking the upgrade works.

McDonald’s identified the opportunity to create a more personalised experience by introducing outdoor digital drive-thru displays to show menu items based on time of day, weather, current restaurant traffic and promotional items.

The programme started in early 2020 and Marcon’s project team has completed 28 drive thru upgrades since June which averages to over 2 project completions per week.  From the beginning of 2021 we will be increasing this number to 8 digital drive thru installations per week.

Mark O’Connor, Director, Marcon “I have to give credit to our entire team for how we have continued to provide an excellent service to our valued client at this time.  We are very proud of our longstanding relationship with McDonalds which has been built up and strengthened over the past decade.  We are looking forward to continuing to roll out various types of projects with the McDonalds team in 2021.”